Pinch Point: The Dealer Dilemma

Better Incentives to Help Dealers Sell EVs

Auto dealers are the frontline of EV adoption, and right now, the system is working against them.

Many dealers do not resist EVs because they dislike the product. They resist them because EVs often make less sense for their business under current incentives.

EVs for All America researches overlapping pressures that suppress EV sales on the dealership floor. , including:

• Sales consultants fear bad post-sale reviews
• Dealers worry about lost service revenue
• Dealers worry about facility upgrade costs

Our research will explore dealer solutions, including:

• Direct dealer incentives tied to EV sales or leases
• Training models that work
• Dealer-managed home charger installation

Download our report on The Dealer Project

Contact Dan Krassner [email protected] if you are interested in supporting this research.